A flying visit to PV, Paris.
SECC, Glasgow 21st to 23rd January.
It has been said that you should stick at an event for at least 3 years before seeing the benefits and possibly even receiving an order.
Why this trade fair? It made sense to try this event for the following reasons:
- My knitwear is manufactured in Hawick, Scotland.
- The cashmere is high grade and spun in Scotland..with fair isle designs on tank tops and hats, not to mention the Rushworth logo, which is inspired by the thistle.
- Buyers are attracted to the selection of, what they see as, “scottish” products.
This is my 2nd year attending this trade fair, 4th time as an exhibitor having attended both the September and January fairs twice.
The show is visibly divided into 4 sections for visitors, as you enter there is a fabulous Craft Scotland section with some incredible makers and their designs on offer, next to that is where you can discover exciting new products in the Launch Gallery. These sections are immediately recognisable with their fabulous stands which are sturdy looking with painted wood walls allowing fixtures and fittings to ensure a fitting display for these amazing hand crafted designs.
The launch gallery is similar with its spotlighting for each exhibitor and immediately seen to be more attractive.
This year a 3rd well thought out and attractively built section has appeared highlighting the wonderful talented designers from Orkney.
Fabulously easy for buyers who want to look for producers/makers/designers/brands from these 3 categories.
As I don’t fall into any of these categories i.e. not handmade, not a new company and not based in Orkney I have a small stand in with the “rest” i.e., 4th section/division/sector…..
I am thus loaded up with my tool box and the car boot is less about screws and beautiful shelving and more about sticky dots, and easy to carry stand alone furniture, as well as velcro and hooks, ensuring I don’t damage the plastic walls or inadvertently cause a domino effect disaster along the aisle by pressing too hard on the sticky dots!
Set up Day: Now firstly, you must know, I have tried many different displays..from an elaborate lifestyle display with books, wooden signage and drift wood to a basic look with fewer products. So armed with the newest of my designs I proceed to leave home on the Saturday afternoon with a quick stop at IKEA for a piece of furniture to simplify the set up. Turns out the piece of furniture I wanted wasn’t available and I had to buy an alternative which had a 48 step instruction sheet! Ferk! Already running late, will I have enough time to set up before 7pm?
As it happens all was good and ready by 6.50pm with some invaluable assistance…he knows who he is.and yes, your mother can get a tad confused when stressed! Off to the hotel now for food, a hot drink and up early to finish dressing the stand.
Day 1: Forgot my make up! Slid all the way to the exhibition centre (sans maquillage). It snowed all day, the hall was cold, not enough layers, the weather had put some people off attending. One of my neighbouring exhibitor had her chair stolen! On set up day! Apparently, it’s a regular occurrence!! Seriously? Bring your own folks…and thermals.
Day 2: Layered up with thermals and extra tops in anticipation of a cold hall, however, the ice age had come to an abrupt end and someone clearly ramped up the heating…so that together with age related hot flushes ’twas a tad warm at times, but rather that way than the other. Luckily there was ice cream available for a taste…I happily obliged to do a blind tasting of vegan vrs traditional gelato.. honestly couldn’t tell the difference. Thanks Kerry from Giacopazzi, Eyemouth.
Day 3: The final day brought a chance to review the show, the feedback and enquires from visitors and buyers and decide..(perhaps a year too early) as to whether or not I shall return.
Those of you in the know will appreciate that the “trier and doer” in me will be content that I have given it a go, but alas, sometimes you gotta get off the well beaten track which works well for some and find your own way, so with that in mind, this year is the year to find an alternative way forward for We Are Rushworth, so back to our studio shop in Berwick Upon Tweed to plot the new strategy.
As the wise Dr Seuss says:
“If you never did you should, things are fun and fun is good.”
Thanks for listening and keep in touch.
That’s what I love about me..no really..it is.
Easily distracted? Or quick to respond to a new idea?
Only January and I have already headed off down a side street.
So what was on the business plan for 2018?
Well what I can say is what wasn’t on the business plan…and that was to start a separate kidswear brand..yep, idle hands and all that. Just a quiet day in the studio in Berwick and my mind skipped gaily through the stats from websites looking at the hits and visit and pondering the contradiction between the media reports that folks looking to buy good quality kidswear is on the rise versus my reports saying ZERO visits to my baby wear and kidswear items on Etsy.
Teetering on the edge of kidswear, which perhaps is overdue but as it was the main reason I started designing clothing there is a reluctance to let go of its hand, therefore, I decided to give it one last go..but to do this I needed it to stand alone and ask for its own love, looking for some reassurance that it is worth pursuing.
I had already made the decision to not include the kidswear and babywear on my new website and to close this “department” for good, but not one for giving up on something before I have given it one last “try” ..a slow afternoon in the studio saw the birth of “Evan and Elle Kidswear”.
So if you interested in seeing how this evolves (or not) follow us on Twitter at @EvanElleKidwear.
Anyone for a game of chase?
The mission to relocate my work space from home to somewhere else came when I realised I had spread myself across 3 rooms which seemed a tad disorganised!
I looked at many potential studio places. Some rural, some city based, some shared but the cost of moving in was almost the same as a small retail unit.
It was an easy decision to make, why pay the same for somewhere that won’t actually generate sales or get the word out about WAR (We Are Rushworth)?
I finally found a small and “bijoux” shop in Berwick Upon Tweed, a lovely historic walled town only 15 miles from my home, it’s on a cute cobbled street, nestled amongst some other independent shops, cafes and the theatre.
The support and comments from customers has been overwhelming, my doubts as to whether this was a good idea are fast evaporating.
I love it now I’m here.
Project WAR has been a success to date. It’s a collection of WAR knitwear and accessories together with designs and products from other independent designers and makers.
We appreciate effort….who doesn’t?
Trying and doing…. always.
Come and see us, we are off the beaten track on 36 West Street, Berwick Upon Tweed, TD15 1AS
The recent news that a factory in Turkey was found to be using Syrian children to manufacture garments for UK retailers saddened me and had me reminiscing over my factory auditing days. Good, Bad and Ugly.
I have to say, I had mixed feelings about this part of my job, it was an opportunity to get off the beaten track and be involved in the manufacturing side again but it came with many challenges. The need to turn into an investigator and maintain a relationship with the factory was one of many.
However, I admit, I don’t really miss some aspects of the job, in particular, the culinary treats served up in China. The lively bowls of insects welcoming you at restaurant entrances, the puppies sold on street corners (not as pets), monkeys in cages, snake soup, chicken heads placed in front of you as the “honoured guest” occasionally locking eyes with it in anticipation of the next course.
I thought of the factories I audited with my very fine technologist “tooth comb” in hand, birkenstocks and mini magnet. In search of signs of child labour, abusive factory owners, poor food and drinking facilities, overcrowded dormitories, and loosely controlled needles, as well as insisting on implementing some stringent quality systems and metal detection procedures.
I can honestly say the technologist wasn’t the factory managers favourite person as the visit generally involved them needing to make changes within THEIR factory. Changes their other customers didn’t require! (allegedly)
“No one else asks us to do this”
Implementing systems and asking for change can be a tough negotiation process but if approached from a financial gain point of view it can happen. The best advice I was given was “don’t go completely native but be appreciative”. My strategy was to keep a psychological advantage and ensure no one loses face, which basically involved eating anything they served me up in true bush tucker trial style. Just don’t ask what it is!
My factory auditing days took me to Portugal, Turkey, China, Hong Kong, Mauritius as well as the UK, each country having its own particular manufacturing challenges to overcome. The determination to address any ethical or quality issues were on occasion met with phrases such as “you need to go home and bond with the egg” (not women’s work apparently) and such like. Always a good sign as it means progress is being made and they are ready to make the changes. (Back to that losing face again)
The problem for retailers and suppliers is that the factory know you are coming. They prepare for your arrival so any unethical practices are given the day off.
The only way to completely ensure your factory is ethically above board is to visit during production or hire private detectives…… Now some retailers do have 3rd party visits carried out on all production runs and this will ensure peace of mind for that product…but once you/they leave, what then? Also just how practical is it to stand over every style being made, counting to ensure nothing has been outsourced..and can you trust the 3rd party not to be persuaded to turn a blind eye? Now no gasping! Yes it happens.
But let’s not bash the factories. Many I audited were incredible places to work and I spent days in some sorting out production issues. The pressure they are under to deliver on time within tight leadtimes or face penalties will force them to problem solve and potentially outsource to a cousins, brothers, sisters or friends factory. It’s normal practice. The outsourced factory will most definitely have not been audited. Will there be kids working there? Who knows?
When I read of children found working in factories I ponder over the obvious questions.
Is education available and free for all kids in this country?
If not, what do the children do all day if the parents have to work?
Can the mothers take them with them to work? What do they do while at the factories with their mothers…there ain’t no creche facilities, that’s for sure!
What is the alternative? Prostitution? Begging?
What are the circumstances of the children working? None are acceptable but the one situation we can sympathise with is the mother doing her best for her family. We can’t control what people do to stay alive, the basics of food and shelter can be a struggle to be met and that creates the situation for exploitation amongst the unscrupulous factory owner.
The Ugly, Victorian work house situation. It’s unthinkable to be wearing something next to our skin or our children’s or our babies that may have passed through the hands of a child in forced labour.
It’s a sad sad situation. Yes retailers absolutely follow the ETI base code as well as ask that the countries own labour laws be adhered to as a minimum. This is checked during an audit with clipboard and never ending tick sheets.
So why does it happen?
Short Lead times on fast fashion?
The reality of how tightly production is managed and how that late approval of a print strike off, lab dip or bad communication re fit and pattern changes can force you out of your production slot….think flying and how that one passenger holding up the flight means you can’t take off on time as your slot has been taken! Delays, delays delays…but thankfully we don’t all immediately grab our phones and call the pilot asking for a discount or call in a penalty ……in which case he might be forced to head “off piste” and to hell with the runway let’s just head over the grass to keep on time and if we are still not quick enough….everyone out and push, children included? An odd analogy I know but it’s all about keeping production running. Factories can’t afford any down time. Their workers are piece paid in many of these countries and if the work dries up they pack their bag and head to another factory. So any factory manager worth their salt will get your production out on time, just perhaps not having taken the path you hoped and asked for.
In short, you can do everything possible to ensure best practices by using auditors, accredited 3rd party companies and agents but this is an industry which involves a lot of problem solving and how a factory manager in a country with a 8 hour time difference decides to solve a production issue is not always within your control.
So as an ex tech who has started designing and making for myself I can honestly say that being all too aware of the many pitfalls and difficulties that can arise in garment manufacturing, I prefer to make as locally as possible. My knitwear is knitted in Hawick in the Scottish Borders.
I am lucky and safe in the knowledge that my kids are safely tucked up at school, fed, watered and clothed and know no children were used in the making of my products…ehh except when I ask my kids to try one on and let me take a photo! Exploited? They would shout “exploited? hell yeah!” A word they use , like “I’m starving”, but will thankfully, never truly understand the real meaning.
I am choosing to manufacture in the UK ..that’s not to say I won’t go overseas, but if I do, it will be with eyes wide open. Looking closely for tyre tracks across the grass and the imprint of small feet and hands amongst the fibrous dust.
Keeping it close, for me, also means a lovely drive through the countryside to arrive at an ethically sound factory where there is always on offer a good cup of tea and a biscuit, plenty of banter and no translator required.
Please note I have written this prior to the airing of the Panorama programme and may revisit the subject after I have seen it.
Eat, drink, eat, drink, smoke…maybe?
The rarity of the ashtray these days in the U.K. made me find the arrival of this near extinct item an odd accompaniment to the wine and nibbles I ordered while on a rooftop bar in Firenze with my 16 year old daughter Morven.
As an ex smoker I remember the “bad” ole days when ashtrays were the norm and the coolest of designs were an item for the wedding list..for sure. It was nostalgic to see it back and I appreciated the gesture as an honest, unsaid, “welcome and have a smoke if you want”
I asked M what she thought about the arrival of an ashtray….
Her answer, without a moments pause was “well it’s really bad for you”.
I slurped my wine, stuffed some more crisps and mini arancini in my mouth and thought..yeh that’s the answer I would have given too at that age while power dragging on my Marlboro Red out of the hotel window at every opportunity away from parents.
As it happens the ashtray remained untouched but the wine, crisps, salted nuts, mini sandwiches, cold mini pasta was demolished, and thereby I left the bar “healthier”.
More sketches to join the artist collection of tees within the We Are Rushworth label are from Illustrator Julia Patton.
Julia was introduced to me as a friend of a friend……there is a clearly a theme developing here!
Our British Bulldog.
Where am I?
Now we know what space looks like?
To maintain the uniqueness of the We Are Rushworth label it is important to me that the Artist/Illustrator creates characters in their own styles but with a focus on our Brand values.
We enjoy finding our own way
We look at things differently
We are not perfect
We have imagination
We find honesty refreshing
We appreciate effort
We dare look over the edge
We have alter egos
We are sharp
We aim high
We have teeth
We are not for everyone
Here is a little bit about Julia
“I am an internationally published children’s book illustrator and greeting card designer with a passion for cutting n sticking *snip snip*.
My studio is an old wood-shed in Northumberland where I climb trees, grow vegetables and dream of being a long-necked-quack when I grow up”
For more info on Julia head here:-
We are very excited to introduce you to our unique illustrations by artist Iain Campbell.
There is nothing like a friend of a friend….especially one that is as creative as Iain.
Before I introduce the sketches, here is a wee bit about the man himself.
“In Britain, as well as freelancing I worked full time for babygro Ltd producing kids garment graphics for Marks & Spencers. 8 years ago I left a secure government graphics post and moved to Northern Finland with my wife (who is Finnish) and our son, who at the time was only a year old.
We’ve since had another son who is now 5.
We live in a rickety, old, wooden house that is gradually being rebuilt through summers without darkness and winters which hit -30 degrees C.
Since moving here, I have illustrated 11 books, including an award winning series of schoolbooks, and worked on magazine covers, fabric designs and T-shirt graphics.
In my spare time I regularly amuse and confuse the locals with my terrible approximation of their language”
Love this beetle with “Da Bomb” sketched on the side..stirs up memories from childhood including cartoons such as Wacky Races, The Adventures of Herbie, Pink Panther, Top Cat you know the ones…
Chopper or Grifter? Those were the days.
This fiercely determined roller skating girl is clearly on a mission, although pleased to see she has all the necessary safety equipment on. One for all you lassies out there, small and big who are more this and less…well you know…girly!
Check out Iains website at www.1000words.fi